". . . a brush with nature"

Diversify your portfolio is a phrase we frequently hear used, but not often in any context relating to art. As an artist, do you think you should diversify your portfolio?

I know there are arguments that can be made for either side of the debate on this question. You can certainly find a multitude of articles written that advocate that once you find your artistic “style” you should stick with only that in order to cultivate a level of recognition amongst art professionals, the art buying public and collectors of art. It is something to seriously consider if you are trying to build a long-term career from the foundation of your love of creating art. But there is another side to consider.

An equally compelling argument can be made that it is just as important (and maybe even more so) that you continue to “grow” as you travel along your artistic path. Becoming stagnant is never a good thing, whether you are a professional artist or creating work solely for yourself and your own enjoyment.  

I believe, as creative people, we need to continue to challenge ourselves. This exploration can manifest itself in many different ways. For some it is taking classes from another artist whose work they admire. Perhaps it is a long-term mentorship or simply the exploration of a different medium while still maintaining a favorite theme. For myself, that is the direction I have chosen. Although I routinely work in both pastel and acrylic, the predominant style of my work remains the same.

I believe exploration is what keeps our work fresh and exciting for us and interesting to those who view our art. I believe you CAN maintain a level of quality and “style” in your art without being locked into painting the same subject over and over again using the same materials. I believe you CAN diversify your artistic portfolio without jeopardizing your career. 

What do you think? 

***Further important disclaimer here. I DO believe that you should still maintain and utilize several different artist portfolios that best represent the different types of work you do.
For example, if you paint western themed pieces and florals, as well, it would serve you well to have a portfolio specific to each genre ready to present as needed when applying to a show or approaching a gallery for representation. It is important to know your “audience” beforehand and be prepared to best represent yourself and your art in order to show how you will be a good “fit” and work well with the vision they have already established.***